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"Lil’ Drug Store has demonstrated a unique strategic relationship with Johnson & Johnson over many years."

Joe Kilcourse
Johnson & Johnson
       

Category Management


Lil’ Drug Store Products, Inc. introduces a groundbreaking Health and Beauty Care program encompassing all aspects of Category Management for both wholesalers and retailers:

  • Convenience Profitability Program (CPP)
  • Plan-o-Gram Creation and Development of Customer Specific POG’s
  • Customer specific sales tools aimed at making execution at retail, consistent and simple.
    • Little to no maintenance is required for the program itself.
  • Retail pricing analysis
  • Product Mix:
    • Wholesalers and Retailers that have implemented the convenience profitability program have increased distribution of top-moving products, and reduced the total number of SKUs carried by up to 50%.
    • Inventory investment is reduced by as much as 50% as the slowest turning items are identified.
  • Account specific insight and advice at annual category reviews.
  • Member of The Consumer Health Products Association (CHPA)

"Our mission is simple and powerful,” said Paul Rossberger, V.P. of Sales and Marketing. “We want to support wholesale and retail category managers in growing set profit dollars in HBC, while increasing Lil’ Drug Stores’ value to them. We are willing to do all the work, because we believe in this program."

With over 30 years of experience with convenience stores as our primary class of trade, we will provide outstanding service and valuable implementation support on an ongoing basis,” added Rossberger.





"I have worked with Lil Drug Store for many years representing Schering-Plough. Lil Drug is an excellent company and a terrific partner in large part to the top notch people they have in key roles. The working relationship has always been strong and I have even formed friendships with many of the people. We have worked very closely to maximize the distribution of our brands within their go to market strategies. One of the things I have admired the most is they always do what is best for their customers."

J. Scott Connor Schering-Plough HealthCare Products


For more information on Lil’ Drug Store’s Category Management Program, please contact our Director of Convenience, Beth Noteman.



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